Do you think really there’s no discernible difference between your logo in salmon pink as opposed to rose pink? Think again. Colour determines 60 to 90% of how a buyer will react and feel about your brand. Colour theory is knowing the effects colour has on people, it’s an incredibly valuable expertise that designers can […]

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Maybe you’re Tunnock’s Teacakes, Lyle’s Golden Syrup, or Tabasco sauce and you have persevered so long with your brand that it has come back into fashion again. But for most brands evolving is a periodical necessity. Re-branding isn’t just banging a new logo on your packaging with some lovely new fonts and colours on your […]

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